Swimwear
Mar 24, 2023

H&M Has 150 Swimsuits in Stock—These Are the 27 Cutest Ones Under $40

by Erin Fitzpatrick

In case you missed it, I wrote a story last week about the 2023 swimwear trends celebrities are already wearing. Spoiler: Dua Lipa is a fan of cutouts, Vanessa Hudgens sticks to classic triangle bikinis, and Ciara is partial to fun prints. Well, what if I told you that I found each and every one of those trends for less than $40? Yep, that's where H&M comes in.

You can always rely on H&M for affordable interpretations of current trends, and swimwear is no exception. The retailer's selection is truly top-notch right now and includes all sorts of styles, including high-waisted, halter, strappy, floral, and striped pieces. Scroll down to shop my favorite H&M swimsuits for spring and summer 2023. Vacation beckons.

H&M Triangle Bikini Top

Triangle Bikini Top

I absolutely love white swimsuits.

H&M Bikini Bottoms

These high-waisted bottoms are so chic.

H&M Brazilian Bikini Bottoms

Brazilian Bikini Bottoms

In case you want to show a little bit more skin.

H&M Halterneck Bikini Top

Halterneck Bikini Top

See? H&M can do sexy, too.

H&M Shaping Swimsuit

Shaping Swimsuit

A one-piece designed to hug you in all the right places.

Padded Bikini Top

Padded Bikini Top

A classic padded bikini top that goes with everything. Oh, and it's under $20.

H&M Bikini Bottoms

I love this pretty green.

H&M Padded Triangle Bikini Top

Padded Triangle Bikini Top

This bikini gives me cottagecore vibes.

H&M Tie Bikini Bottoms

Tie Bikini Bottoms

Don't forget the matching bottoms.

H&M Padded Bikini Top

Padded Bikini Top

How adorable are the ruffles and bow on this suit?

Bikini Bottoms

I love this pastel yellow.

H&M Shaping Swimsuit

Shaping Swimsuit

Like the swimsuit equivalent of an LBD.

H&M Shortie Bikini Bottoms

Shortie Bikini Bottoms

A swim-short option is different and super adorable.

H&M Padded Bandeau Bikini Top

Padded Bandeau Bikini Top

This swim top is so fun.

H&M Padded-Cup Swimsuit

Padded-Cup Swimsuit

Yet another killer one-piece. H&M is truly on fire with its swimwear collection right now.

Padded Bandeau Bikini Top

Padded Bandeau Bikini Top

I love the metallic shine on this suit.

H&M Brazilian Bikini Bottoms

Brazilian Bikini Bottoms

Did someone say pool party?

H&M Flounced Shaping Swimsuit

Flounced Shaping Swimsuit

I love the subtle stripes on this one piece.

H&M Push-Up Bikini Top

Push-Up Bikini Top

When in doubt, go for a black bikini.

H&M Bikini Bottoms

Style with the matching top above.

H&M Bikini Bottoms

Tried and true.

H&M Shaping Swimsuit

Shaping Swimsuit

This one-piece comes in three different colors, and I think I need them all.

H&M 2-Pack Bikini Bottoms

2-Pack Bikini Bottoms

Yep, that means these bottoms are a mere $9 each.