Hundreds of Beauty Products Later, These 51 Made Our Cut for "Best of April"

By now, you've probably surmised we test-drive a lot of beauty products here at Who What Wear. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've become very nitpicky beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.

The good news? We're far more often impressed than unimpressed after trying out a new product, and usually, we simply can't wait to spread the word to all of our fellow beauty lovers (that's you!). Therefore, we've decided gushing over our latest fave products should become a monthly ritual. You can expect a full report every 30 days or so that details the highlighters, hair wands, and overnight skincare saviors we've fallen head over heels for.

For the most part, we'll be covering buzzworthy launches, as those typically take up most of the action atop our product-filled desks, but we won't dismiss new-to-us products, either. Sometimes, our best discoveries are found on a friend's vanity or on someone's face at the bar (true story). Ahead are the best beauty products we tried in April! Grab your game face and wallet because you'll need both.

Erin Jahns, Beauty Director

Photo:

@erin_jahns

I can't get over how beautiful this new fragrance is by Aerin. It smells like a sun and salt-drenched vacation along the Italian Riviera, and when it comes to my spring and summer scent aesthetic, that's really all I want! It's the perfect blend of citrus and floral thanks to Corsican clementine, Italian bergamot, jasmine, and honeysuckle, but earthier base notes à la ambrox, musk, and moss keep it grounded.

I'm a fiend for self-tanner, especially once spring and summer roll around, and I want a touch of a sun-kissed glow without the damage. However, because I'm naturally so fair, nine times out of 10, self-tanners end in complete disaster for me. (Either the color is off, the results look streaky, or the formula is a nightmare to apply or marinate in.) My biggest test for a self-tanner is whether or not it tricks other people into thinking I'm actually tan, and this one did. I was lucky enough to have L.A.'s master airbrush artist Alexandra DiMarchi spray me with this new express water, and the results were impeccable. I was sprayed in the morning and ended up sleeping in it. (It's not sticky in the slightest, and the smell is totally bearable.) The next day, I had a vacation-caliber tan. Plus, it's infused with key ingredients like vitamin C, beta-glucan, and hyaluronic acid, which keep your skin hydrated and supple so the tan looks better, longer.

My L.A. apartment is essentially one big advertisement for Dedcool. You'll find about four of the brand's fragrances on top of my vanity, the detergent next to my laundry bin, the room spray on my nightstand, and the air freshener tucked into my closet. Clearly, I cannot get enough. I love the brand's new hybrid hand and body wash. I have yet to use it as a body wash, but I love having one of the best clean scents ever made (Milk) next to my bathroom sink. 

It finally happened. I finally experienced a body scrub so fine that I can no longer say I hate body scrubs. It has the perfect level of grit to make you feel you're exfoliated without any scratchiness or irritation. The hero ingredient is manuka honey, which draws essential moisture back into the skin. The formula also utilizes AHAs and fruit enzymes to aid in gentle yet effective cell renewal.

I haven't touched an actual brush in years. As someone who has been highlighting and bleaching my hair since elementary school, I know better than to rip a brush through my delicate strands. Instead, I opt for a wide-tooth comb to keep breakage at bay. This new detangling brush from Act + Acre is the first one to ever turn my hair. It's so incredibly lightweight, which I love, and the bristles are double-length to help smooth, detangle, and gently massage the scalp in the most delicious of ways. I have yet to hit one snag when I use this—even in my wet hair! I also appreciate that it's made from ultralightweight postconsumer recycled plastic.

Once spring and summer come, I ditch my liquid liners until fall and reach for pencils instead. I find the end result just looks softer and more natural, which is what I want when I'm outside more and putting less effort into my makeup. Róen just launched these dreamy new pencils, and I couldn't be more smitten. They're nontoxic, richly pigmented, and apply like butter. But, once you apply it and let it sit, your work won't budge. (Something that's extra important for me in the sweaty months of the year!) I love the two brown shades, especially.

This is the lip product (topped with Kosas's Plump & Juicy Lip Booster Buttery Treatment) I'm wearing in the pic above. It's not a new launch, per se, but I love a rich berry hue on my lips for that drippy popsicle vibe all year round. (And when I posted this photo to my stories recently, I got so many questions about what was on my lips!) The color payoff is pretty saturated with these crayons, so I applied, tapped, and dabbed until it looked more like a stain than full-on lipstick. I'm not a big matte lip girlie, so I topped it off with juicy gloss. 

Shawna Hudson, Associate Beauty Editor

"I've been completely in love with this toner-essence hybrid from Epi.Logic this month! I've always struggled to find an exfoliating toner that works well for my delicate and sensitive skin, but this one is perfect. It's super hydrating with ingredients like aloe and cucumber water. It also helps with dark spots and gently exfoliates to keep your skin smooth and bright. I've noticed such a positive difference in my skin since I've started using it. My dark spots are a lot less noticeable, and I have way less redness." — Hudson

"This perfume is sweet, woody, and warm—all the qualities I look for in a signature scent. Earthy scents really bring me a lot of comfort, and this is easily one of my new favorite ones." — Hudson

"I'm a huge fan of going to The Now for massages and acupuncture since they now offer it! I love using The Now Calm Balm, but I recently picked up this body oil after an acupuncture session and have been using it every night since. The hydration it offers is so long-lasting that I wake up feeling smoother than ever if I use it the night before." — Hudson

"My skin can get really dehydrated, and these sheet masks help so much. Soothing plant actives in the formula help repair and revitalize the skin. They combat dryness and dullness and give your skin a glow after just one use." — Hudson

"These acne-zapping patches have become a staple in my routine! I don't usually put much faith in drying lotions or other zit zappers because, honestly, most of them don't work for me. But these patches are the real deal. You leave them on overnight, and pimples are significantly reduced in the morning and go away so much quicker after use." — Hudson

"I'm obsessed with Ellis Brooklyn's Eau de Parfum Sun Fruit, so naturally, you can imagine my excitement when I found the brand was releasing it as a body oil! It smells like summer in a bottle, and leaves my skin so hydrated, soft, and silky." — Hudson

Katie Berohn, Beauty Editor

Photo:

@ktberohn

"This is not a super new product, but I recently threw one into my purse and have been absolutely obsessed. I've been very into glossy, low-key lips, and this is the ultimate product for a hint of color but tons of moisturizing shine." — Berohn

"I hate how much I love the Rhode peptide lip treatments because they're hard to get your hands on! They make lips feel so moisturized and give you an out-of-this-world reflective gloss without being sticky. I highly recommend getting your hands on the Passion Fruit flavor because it smells like an island vacation. Salted Caramel is my second favorite." — Berohn

"If you love slicking your hair back like I do, this product is a total game-changer. It holds hair in place but doesn't make it look stiff. Instead, it gives hair a glossy shine and ensures you don't miss any strays. I have been using this constantly ever since I got it." — Berohn

"I've been doing gel on my nails for quite some time. While I staunchly believe your nails won't get damaged if you remove gel correctly (this is true, according to every celeb manicurist I've talked to), I don't always get mine removed correctly. In fact, I got mine removed so badly a month ago that my nails are severely damaged, and I'm planning on taking a beat from gel for a while. In the meantime, I've discovered this truly life-changing nail product. It fills ridges and damage, fixes discoloration, and gives nails a gorgeous shimmer. Plus, it's infused with peptides and biotin, so it helps heal damage while concealing it." — Berohn

"This is my ideal spring fragrance. It's peachy, but not in a cloying way. The addition of lemon and fougère make it light, airy, and extremely wearable." — Berohn

"I love body lotions more than the average person and cycle through them like crazy. This lotion is my latest obsession. It's extremely hydrating, but the main attraction for me is that it smells soooo good—like cracking into an orange." — Berohn

"I'm very picky with eye creams because my eye area is so sensitive. Plus, I feel like so many of them don't do anything. I can't believe I'm saying this, but I think this one really works for discoloration. My dark circles have been much less noticeable since I started using it. That's a major feat!" — Berohn

"I cannot get over how easy this eyeliner is to use. It makes drawing a super sharp wing easy. I recently drew the thinnest eyeliner I've ever drawn using one of these pens, and even replicated it on the other side. This is the eyeliner pen I've always wanted." — Berohn

"Leave it to Glossier to create a matte lipstick I actually want to wear. While it definitely has a matte finish, it feels buttery and light. It doesn't settle into lines or dry down to make lips feel dry. Instead, the pillowy formula leaves lips feeling soft after you use it. The colors are flexible, flattering, and easy to blend with each other for an endless amount of looks!" — Berohn

Kaitlyn McLintock, Associate Beauty Editor

"I had seen glowing reviews of this mascara all over the internet, but I didn't fully grasp how amazing it is until I tried it earlier this month. It makes my lashes look so long and fluttery and doesn't smudge or flake. Plus, it doesn't take too much time or effort to remove. I literally don't even use makeup remover. I just wash it off with water and my standard cleanser. I'm obsessed." — McLintock

"This perfume was recommended by Hudson, who said it smells warm, summery, and all-around amazing—and she was right. With notes of orange flowers, bergamot, and musk, it's both comforting and refreshing, like a summertime sunset."  — McLintock

"I've been taking this three-in-one prebiotic, probiotic, and postbiotic for a couple of weeks, and I can totally see and feel a difference in my gut health. I'm less bloated, and I even feel like I'm more energized and have less brain fog throughout the day. This has quickly become a nonnegotiable part of my morning routine."  — McLintock

Maya Thomas, Assistant Beauty Editor

Photo:

@itsmayalala

"I always love discovering new makeup must-haves that can multitask. Tarte's Maracuja Juicy Lip & Cheek Shift adds a natural-looking hint of color to the lips and the cheeks with a simple swipe." — Thomas

"I'm absolutely in love with how these blushes look on my deep skin tone (especially Watermelon Bliss). It's very smooth, easy to blend, and super pigmented. A little goes a long way with this one!" — Thomas

Anna LaPlaca, Fashion Editor

"I don't think my hair has ever been this shiny or soft. Usually, that post-haircut glow wears off after a day or two. But I've been using the Dolce Nourishing Shampoo and Hair Mask after getting the most life-changing cut from Rossano Ferretti at his midtown Manhattan salon, and I swear my hair still looks, feels, and smells like I just stepped out of the salon when I fully style it, even though it's been two months." — LaPlaca

"I may have already waxed poetic about my love affair with this set of hot rollers I picked up on Amazon, but it can't hurt to express my adoration once more because I'm officially a changed woman. Ten minutes with these in my hair leaves me with the bouncy '90s blowout of my dreams." — LaPlaca

"Clean-smelling unisex fragrances are my jam, so I was pumped to discover Dedcool's Milk. In a matter of days, none of my other perfumes were doing it for me anymore. Within a week, I lost count of how many people came up to me to inquire about it. Within a month, I had turned my sister and two of my friends on to it, and within two months, I was already placing an order for another bottle. Good luck getting me to care about any other fragrances right now, or maybe ever." — LaPlaca

Eliza Huber, Fashion Editor

"If you want your under eyes to look as dewy and plump as the rest of your skin, this mask from Sisley Paris is the only product you need. It says to wipe it off after 10 minutes, but my under eyes are extra puffy and dark, so I just keep it on all day or night." — Huber

"Before I bought this bronzing stick by Merit, I hadn't worn the stuff since my early days in college, and back then, everything was powder. Something about how I saw this product glide on so smoothly on TikTok made me purchase it during a recent trip to Sephora, and I haven't stopped wearing it since. It's great for a makeup novice like myself and gives you a subtle sculpted and bronzed look that's super easy and lasts all day." — Huber

"I put this product everywhere, on my high cheekbones, lips, nose, and even eyelids for a little color. It's so pretty for the summer when you want to look slightly sun-kissed." — Huber

Nicole Akhtarzad Eshaghpour, Senior Market Editor

"A couple of months ago, I added this serum to my skincare routine (along with the SPF below), which had previously only consisted of cleansing and moisturizing. I can't tell you how many compliments I've received since. I love how the serum feels and how it makes my skin glow after application. The SPF is tinted, so it provides the perfect, super-light coverage for every day." — Eshaghpour

Emma Hughes, Associate Social Media Editor

Photo:

@emma.hugh

"I've always been a micellar water fan, so I'm a bit late to the Living Cleansing Balm party. This stuff really is as good as everyone says. The sorbet-like texture is seriously addicting (I'm now excited to take my makeup off every night), and the balm feels ultra-nourishing yet thorough." — Hughes

"Rising L.A. temperatures combined with my almost daily hot yoga sessions make me want to be extra proactive about pesky body acne. I've recently incorporated this salicylic-acid body wash into my shower routine to gently purify and exfoliate my skin post-workout." — Hughes

"This is the hair oil of my dreams. I have extremely fine hair, so I avoid anything that weighs it down or makes it look greasy. This oil does none of the above. It's nourishing, super lightweight, and my hairstylist even told me my hair feels healthier, which is the ultimate dopamine boost." — Hughes

Allyson Payer, Senior Fashion Editor

Photo:

@allypayer

"I don't usually go for glowy sunscreens, but this one is super subtle and blends beautifully. I don't know how the wizards at Kosas did it, but it doesn't look greasy even after 12 hours of wear. The SPF is on the high side, and it doesn't smell like sunscreen—both pluses in my book." — Payer

"I found my new warm-weather fragrance in this gem. I wanted something fresh and slightly fruity without being too sweet, and this one checks all the boxes. It combines fig, jasmine, and vanilla for an incredible scent combination. Who knew?." — Payer

"I love every Homecourt product I've tried, and this one is no exception. It looks beautiful on my vanity, and the scent lingers for so long. My go-to is Cipres Mint, which smells like mint tea." — Payer

"I ordered this new Nars lipstick from the recent Sephora sale on a whim, and it was a great impulse buy. It's pigmented but glossy, and it makes your lips look juicy and feel moisturized. I opted for the legendary rose-nude shade called Dolce Vita." — Payer

Emma Walsh, Associate Beauty Editor, Branded Content

Photo:

@emma.walsh

"With summer approaching, I was looking for a new lip sunscreen, as the one I used to use was only SPF 15 and left a not-so-cute white cast on my lips. When I found this one, it was an instant Holy Grail. It has SPF 30, applies like a clear lip gloss, and has a delectable vanilla marshmallow flavor. This lip balm will make it super easy to protect your pout from the summer sun." — Walsh

"Me and blush have a complicated history. Because I used to get made fun of for my rosy cheeks, I never thought I'd want to use blush in a million years, let alone a bright red shade like this. But I've been reaching for this shade to achieve that adorable "sunburn" blush look. The formula blends beautifully into the skin and leaves such a natural flush. Leave it to Lady Gaga to make me emphasize the trait I tried to cover up for so many years." — Walsh

"This one-of-a-kind whipped cream sunscreen from Vacation sparks so much joy and has me eager to apply SPF. And with ingredients like coconut oil, banana extract, and aloe, the scent is nostalgia in a bottle." — Walsh

Yusra Siddiqui, Assistant Market Editor

"Despite the fact I've only been using this for two weeks, I have been singing its praises to basically everyone I know. I have very sensitive skin, so I don't like the feeling of concealer or foundation. Even a tinted moisturizer is sometimes too much for me. On those no-makeup days, I've been applying this brightener, and it's perfect. It's lightweight, feels cool on the under-eye area, and makes me look like I got proper sleep!" — Siddiqui

Caitie Schlisserman, Senior Beauty Director, Branded Content

Photo:

@c__bellamy

"This is an iconic cream bronzer. The formula is creamy and melts into skin, giving it a boost of color without being overly bronze, which I very much appreciate at this age. It's subtle and natural, so I wouldn't recommend using it if you want a deeper tan." — Schlisserman

"There are so many things I love about this blush. It's smooth, easy to blend, stays put for hours, and has an elite color payoff. All the shades are special, but I'm really into this deep berry hue called Acai Sky." — Schlisserman

"I haven't met a Nécessaire product I haven't enjoyed, and this deodorant gel is no different. It's fast-drying and formulated with 5% AHA to help brighten discoloration and smooth bumps. Plus, the eucalyptus scent is heavenly." — Schlisserman

"I haven't been using this long enough to see any dramatic results, but I have to say I love applying it to my 'problem areas' before bed. It's an overnight treatment meant to help reduce the appearance of aging and crepey skin. It's made with a 1% retinol blend to help restore skin elasticity and collagen, 10% AHA to visibly smooth skin, and sea buckthorn oil, glycerin, and HA for a soft, soothing base." — Schlisserman

"I'm constantly looking for products to help reduce my Keratosis Pilaris, and I'm impressed with this duo. I use the scrub twice a week on dry skin before hopping in the shower. This helps buff away rough, dry, dead skin cells. Then I follow up with the smoothing body cream to gently exfoliate. I've been pretty consistent over the last month and have actually noticed a subtle difference." — Schlisserman